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Competitiveness is how effectively an organization meets the needs of customers relative to others that offer similar goods or services.

You can look at the feature below to see how different sections overlap with each other.

Competitiveness in Operation Management

  • Price: Offering the lowest price and lowering costs of goods or services.
  • Quality: a buyer’s perceptions of how well the product or service will serve its intended purpose.
  • Product or service differentiation: any special features ( design, cost, quality, ease of use, convenient location, warranty).
  • Time: how quickly a product or service is delivered to a customer.
  • Service: after-sale services( delivery, setup, warranty work, technical support, courtesy, keeping the customer informed…).
  • Flexibility: the ability respond to changes ( increased or decreased demand and the design of goods or services).


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