Here are some ways to optimize exploration and finding new clients (non-exhaustive, of course!)
- Provide a positive self-image: the physical appearance gives a first impression to your audience. Look after your presentation and watch your body language (smile, avoid negative attitudes: nervous gestures, looking away, frowning ...).
- Define the offer: it is not enough to have a vague idea of the products or services you want to sell. Be specific, and formalize in writing all components of your offer:
- Full description of product or service
- Features
- Differentiating element
- Price
- Method of distribution and so on.
- Highlight strengths: learn how to enhance your experience and skills. Give like to contact you by showing what makes you unique.
- Identify the target: to whom do you offer your services? It is necessary that your offer is consistent with its target companies, specific, other?
- Develop a strategy and action plan: write down all the possible actions of prospecting and arrange them in order to set up your custom method, and systematic. To be effective, prospecting is not a once in a while, but continuously. Every day, sow new seeds to reap the benefits.
- Providing the means to succeed: do not expect success without effort, and a minimum financial investment (books, website, communication and budget counseling, etc.). Exploration of the method application, perseverance and a drive.
- Making it a pleasure, not a chore: go over your concerns and your reluctance. With practice, you'll be amazed to discover that exploration can become fun and challenging.
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