Mistake When Manager Thinks He Can Do It All

As a business owner, you are your own boss because you have a fantastic product or service and the nous to bring it to the market place. Yes, you have the drive, faith and smarts. Yes, you are a quick learner. However, there are only 24 hours in a day and like it or not burn out is very unpleasant.

A major chal enge of being a Smal Business Owner is that you also are required to be a:

1. Tax collector
2. Manager
3. Marketing executive
4. Accountant
5. Legal adviser
6. Business planner
7. Debt collector
8. Market researcher
9. Technology expert
10. Receptionist/secretary
11. Customer relationship manager
12. Product or service development expert
    

At Marketing Principles we have often seen that in the day to day reality of running a business, doing the books and managing the staff, it is the marketing of a business that suffers the most.

Most business owners are experts at their industry or service but when they often struggle when it comes to getting their message ‘out there’ to new and potential customers. The average person couldn't walk in off the street and run a business; it takes specialist knowledge and experience. So it is with advertising and marketing.

Few business owners real y have the ability to place themselves into the shoes of their customers. Usually an owner is too close to their own business to be truly objective. Too much product knowledge and the wrong opinion about what is best about their product or service, leads business owners to make the mistake of constantly answering questions that no one is asking.

Solution
Focus on the areas that excite you the most about your business and get others to help you with the rest.

A business owner can study to become a marketer, a copywriter, or an advertising expert or they can save time and money and engage a professional marketing consultant.

Good marketing is about taking what is common sense and making it interesting. Interview a few consultants and choose who makes the most sense to you. Ask for references and examples of their work before making the final decision. Importantly, get an understanding of how wel they understand the key drivers in your business.

If a marketing consultant can’t come up with a few innovative ways of promoting your business in your first meeting, they are probably not right for you. Be aware that ideas and strategies are their tools of trade therefore they may be hesitant to give those away for free, but they should be able to at least provide you with some constructive, commonsense and interesting observations on how your business can be improved.

Mistake When Manager Thinks He Can Do It All