Starting Your Own Smoothie Business

Before introducing you into this Smoothie business, I would like to give a quick introduction to what is Smoothie.

What is Smoothie?

A smoothie is a blended, chilled, sometimes sweet beverage made from fresh fruit or vegetables. In addition to fruit, many smoothies include crushed ice, frozen fruit, honey or frozen yogurt, although some smoothies are 100% fruit. They have a milkshake-like consistency which is thicker than slush drinks. Unlike milkshakes, they usually don't contain ice cream, but can contain milk. Smoothies are marketed to health-conscious people, and some restaurants offer add-ins such as soy milk, whey powder, green tea, herbal supplements, or nutritional supplement mixes. Smoothies became available in the United States in the late 1960s when ice cream vendors and health food stores began selling them. By the 1990s and 2000s, smoothies became available at mainstream cafés and coffee shops, and in pre-bottled versions at supermarkets. You can learn more about smoothie from here.

Smoothie business is now growing faster than expected. Many people just start choosing smoothie as their favorite beverage after knowing its great benefit to their health. An other alternative to your fast food which has more nutrients is smoothie.

To start your smoothie business, there are many ways to go. It depends on how much money you want to invest.

If you want to have a fast start, you can get a franchise. A franchise will need an initial investment of $250K. This can be quite a large amount but a big advantage of franchising is that one can use a brand name that is already well-known and together with it, the customers who patronize the brand. A small kiosk certainly costs less because all that is needed are several blending machines, ingredients and décor. Marketing costs can be substantial especially if starting the smoothie business from scratch. Fliers, leaflets and other media advertisements will have to be done to let people know that the business exists.

Prior to deciding the menu offering for the smoothie business, research has to be conducted. Every fruit and vegetable has its own set of followers, people who believe in their efficacy. For example, some people like mint after meals because it freshens the breath and aids in digestion. Ginger is known to soothe the stomach, has blood purifying properties and is an aphrodisiac. Popeye has made spinach popular and carrots are famous as eye vegetables. In short, the entrepreneur must know what people want and this is what he has to offer.

A good idea would be to mix smoothies that offer benefits that people want to obtain, like anti-aging, memory-boosting, energy-boosting, immunity strengthening and anti-oxidant action. One might have to come up with his own mixes because fruits and vegetables have their unique set of properties and nutrients. For something extra, the smoothies could be spiked with supplements like ginseng, vitamin C or green tea. These are additions that people would be willing to pay more for.

These are just a few of the concerns that need to be addressed when starting a smoothie business. Making smoothies is easy but the real challenge is being able to establish the brand. Despite the hard work and dedication required, being in the smoothie business is worthwhile. Profiting is only half the reward. The most satisfaction comes from helping people become healthier.

Starting Your Own Smoothie Business