Many franchisors require that their franchisees actually work in the franchise outlet and there is a very good reason for this, no not all require this in the franchise agreement, but many still do. It really is an issue of good management and customer service. Poor management of a multi-owner franchisee can lead to very poor customer service and rapidly deteriorate the franchise brand-name.
How many times have you gone into a franchised outlet and noticed that the employees really didn't care about you, basically throw the food at you at a fast food restaurant, and even were a little bit rude? Surely, it happened a lot more before the recession when business was abundant and happens a little even now during the recession where each company is fighting for every customer.
It still happens doesn't it, and does it make you wonder who on earth would hire such a jerk to run their front counter? You see socially inapt franchisee employees, or rude employees quickly destroy the customer retention of the franchisee.
Often people complain that the number of franchisee failures is a lot higher than the franchising industry will admit. But I submit to you that most of franchisee failures are not because the business model is flawed, rather that franchisee does not care enough to hire the right employees, or they are too busy trying to run multiple stores and have failed in their management and the hiring practices.
We all know it's unacceptable to have rude employees at the front office or at the front desk. We all know that we do not like poor customer service at fast food franchises, or at the counters of franchise outlets, and yet these things continue. Part of the problem is the lack of caring from the employees, but a franchisee which is diligent and careful when hiring will find the right people to work for them, and if they work alongside of them their habits of good customer service will rob off on the employees.
Most customers believe that if the franchisee's employees are not giving good customer service that the franchising system should remove-that-franchisee from the franchise-system. Of course, most franchisees do not wish to be removed or terminated from their franchise-agreements for such things.
It is amazing how a few bad employees can destroy even a business which has a superior business model. Please consider this and understand how important each employee is to the brand-name.
Lance Winslow - Lance Winslow's Bio. Lance Winslow is also Founder of the Car Wash Guys, a cool little Franchise Company; http://www.carwashguys.com/history/founder.html/.
Article Source: http://EzineArticles.com/?expert=Lance_Winslow
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