By Lance Winslow
Many companies are quite good at the hard sell, and yet, generally speaking the customer or client does not enjoy the sales process during a hard sell. Perhaps, this is why so many people were less than empathetic when the car dealers had massive downsizing by Chrysler and GM. No one really enjoyed the way they were treated at the car dealership over the years.
Hard Selling in business, yes, I never liked that, I can remember as a teen selling aircraft and there was such a guy in the office. He would listen to all the Tommy Hopkins sales tapes, and we'd all be subjected to the non-ending hard selling advice, it was a little unnerving, even then and this was back in the early and mid 80s. Too many advertisements are like that too.
One thing we always did was send in Blitz Teams of sales people to into the new territories we opened for our franchising company. We would literally "give away" free carwashes at offices for samples. Talk about the ultimate hand wash soft sell! Everybody loved it really.
Hard selling can be found everywhere, and as a sales manager, you need to remember that if your sales teams hard sell your customers, you are bound to get a bad reputation. Take the Telemarketers for instance, they sure ruined it for everyone, and robo-calling is total BS, still there are far too many loop-holes so it still goes on.
That is a form of hard sell, as they "disrupt" the consumer's life and then fast hard sell elevator pitch. Today, hard selling it out and every sales manager should know that by now. Please consider this.
Lance Winslow - Lance Winslow's Bio. Lance Winslow is also Founder of the Car Wash Guys, a cool little Franchise Company; http://www.carwashguys.com/history/founder.html/.
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