As a new start up or small business, a website is a must have, it does not have to be big, complicated or e-commerce, but you do need to have one. So I know you have many things to think about and do so I have put together a quick easily readable list to answer two of your key questions namely:
1. Why do I need a website?
2. What will my website do?
Why you need a web site?
* To be seen by potential customers
* To capture potential customers details
* To inform potential customers of useful information
* To promote your products and services to a wider audience
* To sell your products and services
* To support your existing customers
* To provide useful information & updates to existing customers
* To build customer relationships
What your website will do?
* Promote & enhance your marketing strategy
* Strengthen your brand
* Opens your business up 24/7
* Promotes your products and services to a global arena
* Explains why people need you product or service
* Enables potential customers to make informed decisions
* Enables you to get customer testimonials to be seen by many
* Enables you to talk to your customers when they want
* Enables you to talk to many more of your customers & prospects
* Enables you to receive customer feedback and to improve your products & services
* Provides opportunities for alliances and partnerships
* Enhances peoples perception of your business
* Customers don't know how small you are, just how good you are!
* Last but not lease people expect a business to have a website.
"A website is the best way for you to talk to your customers, whoever they are, wherever they are, whatever their doing and whenever they want."
So in summary your customers can now find you, talk to you, gather the information they need, when they need it, how they need it and tell you what's good and what's not so good.
Complaints are not necessarily bad news; they can be great opportunities for you to turn that person into your best, most loyal customer and your biggest fan who is happy to tell others.
Vanessa Hodge is the owner of Image Connect, a web design, marketing communications and printing company for new start up and small businesses. You can read further articles, hints & tips and more at Image Connect or Image Connect London Blog
Article Source: http://EzineArticles.com/?expert=Vanessa_Hodge
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