Grow Your Booklet Business and Your Profits by Starting Small

When you're new to booklet publishing, it's best to start small. Some expert advice suggests you should print 1,000 copies of your booklet. Still more expert advice tells you to invest heavily in advertising. In both cases this is a mistake. If you are unfortunate to fall victim to such bad advice, your pocket book will suffer the consequences and you'll have nothing but a box of booklets sitting in your closet for all your efforts.

Why Starting Small Makes Sense For Booklet Authors

Instead of printing 1,000 hard copies or investing in expensive advertising, what you need to do is test your booklet and your marketing skills so you can be sure you've got a winner. You want to know how your market will receive it, and which way is the best way to deliver it. And if you've never been involved in sales or marketing, it will take a little time for you to learn what you need to know. Even if you do have sales or marketing experience, you can't know how your product will be received by your specific market until you get out there and test your product.

Everyone makes mistakes when they are just starting out. If you've ever seen a small child just learning to walk, you've seen how many times they fall before they can finally keep putting one foot in front of the other and keep going. But, that child doesn't give up. They do learn to walk, and it usually happens pretty fast.

Starting Small Helps Your Booklet Business Grow

The same is true for you when you begin your first booklet venture. Just like a little child, you will fall a few times. That's ok - as long as you don't get hurt in the process. By starting small with your booklet venture, you'll avoid getting hurt in the pocket book. You'll also avoid frustration because you won't feel like you're trying to move a mountain. And then, before you know it, you'll be able to keep your feet under you. You'll be able to stand your ground and keep going; and in time you'll grow your knowledge and therefore your business.

Starting small doesn't mean staying small. Rather, it is a way to avoid losses so you can grow. Starting small means starting smart.

Copyright 2009 Kim Hillman

Six time author Kim Hillman publishes the Writing For Riches With Booklets blog. If you're ready to jump-start your writing career, make more money and enjoy the success you've been dreaming of, get your FREE tips now at http://www.kimhillman.wordpress.com

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Grow Your Booklet Business and Your Profits by Starting Small