Seven Ways to Use a Special Report in Your Business

A special report is a brief document business women can use to highlight a focused topic area through internet marketing. The report can range from one page to 30 pages. After that you are starting to write an ebook. You write a special report for a variety of reasons including to use as a marketing tool for your business. This article gives seven ways to use a special report as a marketing tool for the savvy business woman.

1. Highlight Services: Write your special report to promote your business or services and to highlight a list of the services you provide to benefit your clients. Give a brief explanation of each service, emphasizing how it adds value to your clients. Even though you are using the report to market your business be sure to make the focus of the report how you will serve the needs of the end user.

2. Viral Promotion. Use the report as a free giveaway that becomes a viral report on your website. A viral report is one that is freely distributed online with the hopes that others will share it with their mailing list and friends. Be sure to put links back to your site in the report.

3. Solve a Problem. Use your special report to present a problem you know your clients are concerned with and that you can solve through your business. Either provide the answer in the report or lead them back to your site where you present your programs of services to solve the problem.

4. Provide Details. Use the special report to provide details on issues you have a particularly knowledge in. If your product or services are fairly common such as providing internet marketing services, provide details on how you offer new ways of doing internet marketing or another service.

5. Make it Enjoyable. Your special report can contain information that potential customers can use while being easy and enjoyable reading. Give clients something they can enjoy and they will be more inclined to listen to your message and possibly purchase your product or service.

6. Promote Your "Voice". A special report provides an opportunity to let your clients hear your "voice" through the written word. This is a great introduction to you and how you would interact with clients through your professional services. Everyone has a particular writing voice that others become accustomed to over time. By writing enough you will develop your voice and build a reading audience as a result. This helps to promote your business and can result in an increase of sales of your written internet marketing products such as ebooks, ecourses and other written internet marketing products.

7. Promote Big Event. A special report is a great way to promote an upcoming workshop, teleseminar or product launch. The special report will be the teaser copy for the bigger event. Give people just enough to keep them intrigued about what they will learn if they purchase your actual product or event. Provide real information but don't giveaway the real information that you will provide after the launch.

Use these seven tips to find a focus and purpose for writing your first special report. People look for information on the internet and a special report with your name on it makes you an expert in your field. Learn to write this internet marketing tool as you build your business and professional reputation.

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Seven Ways to Use a Special Report in Your Business