The screening of large amounts of information to anticipate and interpret change in the environment.
–Competitor Intelligence:
- The process by which organizations gather information about their competitors
–Who they are?; what are they doing?
- Is not spying but rather careful attention to readily accessible information from employees, customers, suppliers, the Internet, and competitors themselves.
- May involved reverse engineering of competing products to discover technical innovations.
–Global Scanning
- Screening a broad scope of information on global forces that might affect the organization.
- Has value to firms with significant global interests.
- Draws information from sources that provide global perspectives on world-wide issues and opportunities.
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