Download eBook of The Week

Title: Innovation Strategies for a Global Economy Development, Implementation, Measurement and Management
Download Links: Option 1 or Option 2 ----> Read more about this book
| 0 comments ]

The third perspective in our typology of research is the type of information sought research activity. From this perspective, research can be classified as qualitative or quantitative. The qualitative-quantitative classification is dependent on three criteria:
  • The purpose of the study
  • How the variables are measured
  • How the information is analyzed

The study is classified as qualitative if the purpose of the study is primarily to describe a situation, phenomenon, problem or event; the information is gather through the use of variables measured on nominal or ordinal scales; and if analysis is done to establish the variation in the situation, phenomenon or problem without quantifying it. The description of an observed situation, the historical enumeration of events, an account of the different opinions people have about an issue, and a description of the living condition of a community are examples of qualitative research.


Share/Save/Bookmark

0 comments

Post a Comment

Related Posts with Thumbnails