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Title: Innovation Strategies for a Global Economy Development, Implementation, Measurement and Management
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Environment is the most factors that affect the company, no matter what size of the company. It can be a direct or indirect; it can be short term or long term. The environmental factors most responsible for change are customers, competition, technology, politic, culture, and the work force. The degree and rate of change determines whether an organization's external environment is relatively stable or unstable.

The out numbers number of factors that strongly affect the whole operation of the company may be the external environment which the company owners find it hard to control. Different from internal environment (Strength and Weakness), external environment (Opportunity and Threat) is hard to achieve and can be adjust by just one company or little afford.

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