Sample draft of research proposal for introduction part

Suppose if you write a research describe on "How an advertising campaign of a product work in one specific location."

Paragraph 1: Tell the readers the context of the topic

• Broad background/sometimes specific industry at the end
• An overview of the main area under study
• A historical perspective (Development, growth, etc.) pertinent to the study area
• Philosophical or ideological issues relating the topic
• Trends in term of prevalence, if appropriate

Example: Advertising has been growing rapidly in ABC over the past few years. After initial problems from lack of trained and experienced personnel the industry has achieved high quality in term of creativity and production standards but there is little research on actual impact among consumers.

Paragraph 2: Tell readers the types of companies and current problems to focus on.

• Specific industry-framework/present problems
• Major theories if any
• The main issues, problems, and advances in the subject area under study.

Example: There is a large body of knowledge about how advertising for low involvement products work, largely developed in the West. Theory says that for low involvement products, people do not give much attention, they want only the few points of information and they do not think about it very deeply.

Paragraph 3: Tell readers these are real and ways to solve problems.

• Important theoretical and practical issue relating to the central problems under study
• The main finding relating to the core issue.

Example: If the theory works in ABC, this would allow advertisers to directly adopt many concepts from advertising in the west. If ABC consumers respond somewhat differently, then the advertising must be adjusted. Knowing this helps, the industry moves to the next stage. After quality has been achieved, effectiveness and efficiency become important issues.

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Note: Introduction is not the place for a lot detail, no literature development, Detail comes later; therefore, here set the stage for problem.

Sample draft of research proposal for introduction part